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Wendy HearnThe Inspiring Catalyst business coaching business coaching |
Listen to an audio version of this article, by clicking here It does you no good to write a fantastic article if it doesn't reach your target market. Great article marketing starts with great communication. This requires proximity, attention, and an open mind from the listener, and coherence and appropriateness from the speaker. Shouting at a waiter from the other side of a crowded bar will get you nothing, and talking to him about the latest football scores is not going to get that drink to you faster. In the same way, you must have your potential clients right there in a listening frame, and you have to give them what they want, if you are going to succeed. 1. How well do you know your market? It's critical for the success of your marketing plan using articles that you know who your target market is and what they are looking for. Are they technophiles, with a love for all things gadget? Do they have expertise in your area? Are they looking for new cutting edge information, or do they need to build a background in something in order to understand what's going on? Have you defined the level of expertise your market has? Have you tracked their interests over time? This is one of the first steps for a successful article marketing campaign. Define the needs of your market first, and target your articles appropriately. 2. Do you know where your target market hangs out? Doll aficionados do not often hang out at NASCAR sites, and soldiers don't generally go to the Sailor Moon fansites. You must know where to find your potential clients and in the greatest numbers – and there may be some surprises in it for you. For instance, your motorcycle enthusiasts are unlikely to hang out at Martha Stewart sites. But they might just be interested in barbecue sites, especially the pig-in-the-ground type. This sort of obscure knowledge can take time to develop, but it has some serious rewards. For one thing, you'll have instant credibility if you find your customers in unexpected places. Think how delighted you'd feel if you went to your favorite crafting website and found an article there about your other passion, doll collecting! When you care enough about your customers to understand them this well, you will be rewarded. And if yours is the only article available, devoted to motorcyclists that addresses barbecuing while on road trips, you're almost guaranteed to generate interest. This does not mean, of course, that you should ignore opportunities that obviously cater to your market. But the obscure ones may give you an edge. 3. What do you know about your competition? This is crucial. If your competitors are also writing articles, yours must be better. Check up on any potential competition to see how they do things. Once you know where your competitors are and what they’re up to, you’ll be able to identify what it will take to get ahead of them. Remember, too, that even though your competitors may not be using articles as part of their marketing strategy yet, they could easily be considering it. So, if you’re serious about attracting new clients and want to use the power of articles, start your campaign now, before your competitors catch on. You need to establish your name with consistent, high-quality, authoritative information in order to attract the loyal and long-term clients before Company X does it for you. Receive articles like these straight to your email each week. Subscribe to my newsletter now! Please help me, to help you! If you wanted to know more about marketing your business with articles, what specifically do you want to know? Simply enter your answer and hit submit. Thank you.
Wendy Hearn 
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