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Empowering You
~ Outrageously and Playfully             January 28th, 2004

Unlocking Potential and Possibilities In You,
Your People and Your Business

Written by Wendy Hearn, Coach
www.Business-Personal-Coaching.com

We grow through your recommendation. Please forward to friends and colleagues. My vision is to reach more people and I appreciate your recommendation of this newsletter. Click here to subscribe.


Yippee! There was a small amount of snow this morning and the children were skidding around on the playground. Of course, I couldn't resist and had to have a go. It left me in a very playful mood.

Last week, I wrote about being more effective. I invite you to take a minute now and ask yourself, "In what way was I more effective during this past week? Now think about how you can build on this. My level of effectiveness dropped because I suffered from 'DWB Syndrome', 3 times during the past week. No I wasn't ill although perhaps just crazy :o) You can read more about this syndrome in this weeks article about effectiveness.

There was an interesting piece about coaching on BBC Radio 4 this week.
In Business:
Life Coaches claim they can tackle any problem from lack of promotion to a failed diet. But can looking at your life in the round really bring happiness and success? Critics say Life Coaches are over hyped, under trained and out of their depth. Peter Day gets his own coach to find out the truth."
You can listen to it on the BBC website here. Be quick as it will only be there until the next programme goes out on Thursday evening.

Listening to the programme reminded me of how I felt I didn't need a coach to help me. Read my article here.

Enjoy a giggle with me over this weeks article.


Be effective

Wendy
Coach


Contents of this exciting issue:

1. New Article: Be Effective and Drop The Bone

2. Free intensive 10-day course on building a Web site that attracts potential new clients

3. Coaching Services



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1. New Article: Be Effective and Drop The Bone

Being effective is doing the 'right' things well. Now, it's simple to say that you're choosing to be more effective, but following this through with actually being effective isn't always easy. It's a journey and there will be roadblocks along the way. First you'll need to identify these obstacles and beware, because they're not always obvious and not always easy to identify. After all, your ego will be kicking and screaming to keep you where you are. Your ego doesn't want you to change and will do everything it can to stop you and this is often done in very subtle ways.

Being more effective will require you to be more self-aware and to observe what's going on. This isn't an opportunity to give yourself a hard time or to keep asking why. That gets you nowhere. It's an opportunity to observe with detachment, notice things and then choose different actions.

So, what do you notice that blocks you from being effective? One possible obstacle is what a friend and I have nicknamed the 'Dog With a Bone Syndrome'. You know how when a dog starts gnawing on a bone he doesn't want to let go at all. Well, as people, we can be similar when we're faced either with a problem or we're doing something that clearly isn't working. We keep on trying to do something about it, change it or resolve it, but it doesn't seem to matter what we do, nothing changes and progress certainly isn't being made. In trying to do something about it our 'mind chatter' kicks in and adds to it with 'Just try one more thing,' 'Perhaps you just need more information' or 'I'm sure the solution will come soon'. These are all ways in which your ego tries to keep you stuck where you are and not change.

All the time your ego is keeping you here, you're not moving towards being more effective. When you keep 'trying' you're like the dog hanging on to the bone for dear life. This stifles your creativity and your own ability to come up with answers and solutions. You're attached to this too tightly and need to let it go. Your ego will fight to stop you from letting go. It's interesting to observe this fight within yourself. You need to shift from your ego and conscious mind to your body and sense of being. To shift here you need to be totally present and to let all thoughts go. When you're finally able to let it go, it will come back when the time is right and solutions will appear. I find this particularly if I let something go prior to sleeping. The answers or ideas are often there clearly for me when I awake.

I invite you to be more effective. Increase your self-awareness so that you notice and observe the obstacles, and then choose different actions.


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'Commit to Action'
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What will it take to increase your awareness and notice what blocks you from being effective?

What are you holding on too tightly to at this moment?

What will it take to let this go?


Be More Effective!
Do you want to be more effective;

  • As a leader
  • With your marketing
  • In your business
  • In your career
  • In your personal life
  • With selling
  • As a manager
  • With your team

    Find out how a coach can help you be more effective. Click here


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    Are you ready for a revolution?
    Are you ready to be a part of the biggest shift of TELEVISION in the last fifty years?
    Are you ready to profit from a worldwide phenomenon?
    Join Now!


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    2. free intensive 10-day course on building a Web site that attracts potential new clients

    If you want a website that attracts potential new clients, there are many things to consider.

  • How to rank highly in search engines with the right keywords and key-phrases
  • Developing sticky content that brings visitors back
  • Following up and keeping in contact using autoresponders and newsletters.
  • A process that leads to sales/enquiries.

    And most importantly testing. Test, test and test again!

    It took me a long time and a lot of learning to get my website to no1. in Google and Yahoo for business coaching, personal coaching, business coach and personal coach, with over 6000 subscribers to one of my newsletters.

    There’s now an easier and quicker way for you to learn this!

    Take this free intensive 10-day course on building a Web site that attracts potential new clients.

    Whether you have minimal or extensive online experience, you'll profit from the information provided. It's a course you'll refer to over and over again.

    The Service Sellers Masters Course is designed and written for all service sellers, including those who are:

  • new to the Net - You may already have an established offline service business and now want to complement this base with an online presence. Or you may be just starting a new service and want to use the Net's powerful reach and quick access to your best advantage.

  • experienced - You want to build a second theme-based site that will reinforce your credibility and attract more targeted traffic to your main Web site.

  • in the "just-thinking-about-starting-a-business" stage of development - You have this idea about a possible service business and you are looking for the information and tools to bring it to fruition in an uncomplicated but effective way.

    To receive this free 10-day course, download it here or send an email to wendy@wendyhearn.com and put in the subject ‘Free 10-day course for websites’ It will arrive as a PDF attachment and may take time to download.


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    "Why build JUST a Web site?
    Build a Web site that works" Site Build It! (SBI!) is the only all-in-one site-building, site-hosting, and site-marketing product that makes it easy for you to build a professional, popular, and profitable business. Click here for more info


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    3. Coaching Services

    If you're unsure about how to make changes and want some support and encouragement, find out how a coach can help you. We have several excellent coaches who are available to coach you to success. Each has a different area of specialty and you can see their bio's on the website. If you're ready to invest in yourself and your business, hire a coach and get off to a great start!
    www.business-personal-coaching.com


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    You are very welcome to reproduce, copy or distribute this newsletter so long as the copyright notice and full information about contacting the author is attached.

    If you have any questions or comments, please send an email to Wendy

    email: wendy@Business-Personal-Coaching.com
    Tel: UK 01908 357899
    Copyright 2004, Wendy Hearn. All rights reserved.




  • Copyright © 2000-2004 Wendy Hearn
    Midsummer Court, 314 Midsummer Boulevard, Central Milton Keynes, MK9 2UB United Kingdom
    Phone UK 01908 357899 Fax 01908 357898
    Email Wendy at wendy@Business-Personal-Coaching.com